https://www.sarinavirk.com/revolve daily 0.75 2019-07-17 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563398620527-5W56937VLP3NDJK6IQ54/revolve.PNG Revolve https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563398620527-5W56937VLP3NDJK6IQ54/revolve.PNG Revolve https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456778148407-LW8XWNCIRVQXOKWDMUAY/image-asset.jpeg Revolve https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456778191954-MYS1Y99SFIHN5VE81TX9/image-asset.jpeg Revolve https://www.sarinavirk.com/spring daily 0.75 2019-07-19 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563466803952-WU49QU40OP8RCXE2A92N/Copy+of+le+labo+%283%29.png Spring https://www.sarinavirk.com/beats daily 0.75 2019-07-19 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563467253815-YKI9AU7EGXJY0MI7HJVD/beats.png Beats https://www.sarinavirk.com/postmates daily 0.75 2021-05-25 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563421526716-W1D1NTKPJRM8R8GNL4BJ/Untitled+design+%2834%29.png Postmates - influencers In close collaboration with the Postmates communications team, I worked on partnerships with both macro & micro influencers to drive awareness and growth toward our category launches. https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563423360052-SJAFDRJJUKVCJMYJ7WQQ/coveteur+press.png Postmates - partnerships & Press As a result of building first-of-kind partnerships and marketing campaigns, many of the campaigns received notable press mentions. I also partnered with cool media brands, like Coveteur, which helped drive awareness and incremental growth. https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563422128481-BDCF6XODRCE71X6YRINN/guest+of+a+guest.png Postmates - EVENTS & Press Part of my role was to analyze and spot trends in our key markets to guide which influencers would have the greatest impact on our launch efforts. For example, I partnered with Chillhouse to stir up buzz around our alcohol delivery launch in New York. The event resulted in great social engagement & press, including this piece in Guest of a Guest. https://www.sarinavirk.com/glamsquad-work daily 0.75 2023-10-02 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563468500537-81MR7ZJ6CXPEO99XD1FI/Copy+of+kiehls.png Glamsquad Work https://www.sarinavirk.com/home daily 1.0 2023-10-02 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563411668887-P9GXKKSYJTGIHO9LDC8Z/Sarina_Virk_Torrendell_Portrait-54-Edit-WR.jpg Home https://www.sarinavirk.com/current-old-work daily 0.75 2023-10-02 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1621953252939-MHUW8X6QTXAE5YEEHA5X/Untitled+design+%283%29.png Current & Old Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/323e45ac-0133-4d94-9f1f-1dfc934f02ad/Untitled+design+%284%29.png Current & Old Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563427907596-YHKGPHINP9VWRY6Y7XX9/postmates.jpg Current & Old Work https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563426034836-05HW3EP4JCC2GBSWS45U/apple.jpg Current & Old Work https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563426018210-CTDX6NZYIXZ1NCMJ11EB/glamsquad.jpg Current & Old Work https://www.sarinavirk.com/apple-work daily 0.75 2021-05-25 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563468042454-X0ZWIMKAVC478O9ECM82/apple.png Apple Work https://www.sarinavirk.com/12-days-of-pm daily 0.75 2021-05-25 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563429954198-A67XU0UXL5D1TAOQZBKD/Copy+of+le+labo.png 12 Days of PM https://www.sarinavirk.com/warby-parker daily 0.75 2021-05-25 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563465779626-4UR2G9QO6B7ICIDQO1UM/Copy+of+le+labo+%281%29.png Warby Parker https://www.sarinavirk.com/coveteur daily 0.75 2021-05-25 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563466407271-F7ZU36571EHIZMG34FV6/coveteur.png Coveteur https://www.sarinavirk.com/revolve-festival-campaign daily 0.75 2021-05-25 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563465357894-6M84886U7SQO4589L42P/revolve+%281%29.png Revolve Festival Campaign https://www.sarinavirk.com/kiehls daily 0.75 2019-07-19 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563467510402-4XO9Z0EB7NC6I80QWRC3/kiehls.png Kiehls https://www.sarinavirk.com/postmates-work daily 0.75 2021-05-25 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563468944789-RMAOQGJQOOXCYF3VSE1V/nyc+postmates.png Postmates Work https://www.sarinavirk.com/auster-press daily 0.75 2021-05-25 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563410454166-W27KZFLJ6TE8BXCPJ13M/Man+Repeller.png Auster Press - MAN REPELLER Through building relationships and continuing to pitch media, Man Repeller wrote about Auster Bags during the 2014 holiday season. https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563410334094-HD91JBO0TAH2R5B9C4HZ/toni.jpg Auster Press https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563409220678-XHBH96HYDJHS6AGBLLMH/lucky.jpg Auster Press - Lucky magazine As the co-founder of a small handbag company, I handled all of my own PR. I pitched a range of media outlets, including Eva Chen who was the then EIC of Lucky Magazine. This landed a full page feature in Lucky Magazine’s April 2015 issue. https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563421688926-QDDQCOTG9NO4Y8V5UKM3/auster+influencers+%281%29.png Auster Press - Influencers Through attending events, networking, and building relationships, I partnered with influencers, which drove awareness and incremental sales. https://www.sarinavirk.com/le-labo daily 0.75 2021-05-25 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563426392993-502A6CE5ECN4ITI645QS/le+labo.png Le Labo https://www.sarinavirk.com/withsarina daily 0.75 2023-10-02 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1621954170554-GTPXLL9B9ZOOEAVXI8HG/withSarina+Podcast+Art.-+72ppi.jpg withSarina - career memos With just an idea and a mic, I pitched leaders across fast-growing startups to join me in a conversation on my podcast, Career Memos. Since the podcast launched in November 2020, I’ve hosted over 40 guests from companies like hims & hers, Oatly, Stripe, Shopify, and more. https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563424673940-DSIMT91C9BCV7P7LR1H4/Copy+of+auster+influencers.png withSarina - workshops I led a workshop at the Girlboss Rally on the art and science of goal-setting. There were over 100 attendees and I was promoted on both @girlboss and @girlbossrally. I’ve also led speaking events at Harvard, Vanderbilt, Rice, and more. https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563424032923-FZ7GOGZ20R6IBRXP39LD/girlboss.PNG withSarina - On the homepage of girlboss By cultivating relationships with the Girlboss team and sharing insights and advice in their new digital community, I was on the homepage of girlboss.com at time of launch. https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1621954494943-OPNCX1Z3W18EA289BYG8/Screen+Shot+2021-05-25+at+10.51.36+AM.png withSarina - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sarinavirk.com/casamigos daily 0.75 2021-05-25 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563466017191-P2LCRP4IC8PHPUO1H4CZ/Copy+of+le+labo+%282%29.png Casamigos https://www.sarinavirk.com/partnershipsmain daily 0.75 2019-07-18 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563401673437-9YW3HPJZ793WNQZEIZ83/IMG_1473.jpg Partnerships 12 Days of Postmates https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563403156272-SYS0LAUSGJXE7OFGUDTF/beats1.jpg Partnerships #GetBeats On-Demand https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563402114928-0F963O7PNUQFX2IQE4KI/kiehls.jpg Partnerships Kiehl’s in Minutes https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563401653917-R6ZT9IT4EHM7RKFYUCSA/le+labo.jpg Partnerships Le Labo x Postmates https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563403223454-ZXH0RVXPFVQ90XDIEJW9/casamigos.jpg Partnerships Casamigos in 25 minutes https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563426146509-P5KKJ2I1IGL1M9ACW2VY/IMG_2069.jpg Partnerships Revolve Festival Campaign https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563402137323-X13NWTA71PMROXB2Y5LO/spring.jpg Partnerships Spring x NYFW Kits https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563402988303-DSUHMLPIY3JCYRL7CGYY/coveteur.jpg Partnerships Coveteur & Postmates NYFW https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563402155845-Y6259VAPOQLTAJGFNAFO/warby+parker.jpg Partnerships Warby Parker On-Demand https://www.sarinavirk.com/press-speaking daily 0.75 2021-05-25 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563407374045-XFK1CCHKZ7SUF9OGA2O2/withSarina.jpg Press & Speaking https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563407355538-XGCPTNIU9NJOIF3CXU3D/postmates.jpg Press & Speaking https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1563407341819-8LTTT5XYCSNRW3XKGUCC/auster.jpg Press & Speaking https://www.sarinavirk.com/contact daily 0.75 2021-05-25 https://www.sarinavirk.com/services daily 0.75 2023-10-02 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1621954654985-FRUBCZHCGS7NEFQYNI59/Sarina_Virk_Torrendell_Portrait-183-Edit-WR.jpg Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sarinavirk.com/withsarina-work daily 0.75 2021-05-25 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/1621953650312-I8XSENK95WFC69SZYVLA/withSarina+Podcast+Art.-+72ppi.jpg withSarina Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sarinavirk.com/meta-work daily 0.75 2023-10-02 https://images.squarespace-cdn.com/content/v1/5d2eaf4314fa5f00015e8233/93faaf7f-e256-475c-ac1a-b27c4140af83/Meta+work.png Meta Work